In this ultimate guide for 2022, we consider all aspects of email marketing. We will cover the basics of email marketing, why it is still important today and why it works. We will also show you how using email marketing you can grow your business.
The Fundamentals Of Email Marketing Campaigns
The definition of email marketing is it is a digital marketing process of communicating with potential leads and customers by email. The common elements of email marketing include newsletters, announcements of events, product or service promotions.
One of the benefits of email marketing is that it has a high ROI ( return on investment) than other marketing channels such as social media.
It is also more effective than SEO and social media because you have direct contact with your audiences.
Does Email Marketing Still Work In 2022?
Lets begin by considering how much a subscriber is worth to your business.
The average email subscriber is worth $48.87 (DMA).
The return on investment for email marketing far outstrips other online marketing.
How Come Email Marketing Still Works
Yes, it may have been around for a long period of time, but email marketing still holds true. There are several reasons why it is still an important digital marketing tool.
It Belongs To You
The thing is with email marketing is that you own the key to the door. You have control, it is yours. When someone signs up to your list it gives you direct access to the inbox of that person.
This is certainly not the case when it comes to social media channels such as Facebook, Twitter and Instagram - or all social media platforms for that matter.
A recent study by Rival IQ found that Facebook engagement had dropped below 1 %
If you contrast that with the open rates you get with email market